My Prime Day Game Plan: Amazon for the Practical, Shopbop for the Pretty
Everyone's filling their cart with gadgets right now, and listen, I am too. But here's the move I've learned after a few of these: Prime Day is for the practical stuff, and Shopbop is where I actually buy the clothes.
Because while Amazon's busy selling you a robot vacuum, Shopbop is quietly running its own sale — 25% off with code PRIME25 — on the pieces you'll genuinely wear all summer. I've been hearting things for weeks. So I'm doing both at once, and I pulled my real picks for you below.
Amazon Prime Day runs June 23–26, so this is a four-day window — no need to panic-buy at midnight. Let's start with what's in my Amazon cart.
The Amazon Prime Day Picks
These are the unglamorous heroes. The stuff that quietly makes midlife easier.
The lighted magnifying mirror. If you read my travel post, you know I don't go anywhere without one. This mirror is 27% off right now ($21.93), and it catches every last thing a regular mirror politely ignores. You know exactly which little chin hairs I mean.
The Oura Ring. I resisted the sleep-tracker thing for ages, then caved — and now I genuinely use the data. The Oura Ring 4 is 35% off ($226), which is the lowest I've seen it. Many women find that just seeing how badly a glass of wine wrecks their sleep is enough to change a habit. (No lecture from me. I still have the wine sometimes.)
The Hatch sunrise alarm.The Hatch Restore 3, 20% off, is the wind-down ritual I didn't know I needed. Reading light, sound machine, gentle sunrise instead of a jarring phone alarm. My nightstand looks calmer, and so do I.
The one-step base. This tinted sunscreen has been a game-changer for me, especially since my facelift and laser. It is 25% off ($43.50), and it's the closest thing I have to a no-makeup day that still looks like I tried. Coverage and sunscreen— which is exactly the kind of corner-cutting I support. I wear the medium. I also like to pair it with this for a more pronounced glow.
The tiny fan I'm not embarrassed about. This little handheld fan is under $15, and if you've been out in this heat lately, you know how important a little fan can be. It lives in my bag. No further questions.
You can see my full Prime Day list — luggage, cookware, the rest — on my Amazon storefront.
The Shopbop Sale (Use Code PRIME25)
Now the fun part. Everything below is 25% off at checkout with code PRIME25 — and a few are already marked down, so the code stacks on top. These are pulled straight from things I've actually hearted.
The white shirt that does everything. A great button-down is my forever answer — this elevated version: tucked into jeans, open over a swimsuit, layered when the AC is arctic. One shirt, a hundred outfits.
The wide-leg jeans. You know denim is my love language. A wide leg like this one is flattering in that effortless, did n't-try-too-hard way that's hard to find and easy to live in. And while we are on jeans, I have this pair, and I just bought this pair.
The denim shorts I have been wearing for years. If you have been following me, you know I have shared that these denim shorts are my all-time favorite pair.
The dress that's basically free. I bought this dress around the holidays, but it is a dress I can wear year-round. It is already marked down to $158, and PRIME25 takes another 25% off at checkout. That's a designer dress for around the price of a nice dinner. Some deals you don't overthink.
The cardigan for every freezing room. This cardigan reminds me of the Veronica Beard one that I got a few months ago. It is the layer I reach for constantly — soft, easy, and it pulls any outfit together.
The sneakers everyone's wearing. If I were going to get another pair of sneakers, this would be the pair. They go with the jeans, the dress, all of it. Comfortable enough for a travel day, cute enough that you won't feel like you gave up.
The summer bag. This Raffia Shoulder Bag is the one I keep coming back to — it makes a t-shirt and jeans look like a plan.
If you want to see all of my hearts from Shopbop, check them out here.
The Bottom Line
Amazon for the things that make life run smoother. Shopbop for the things that make you feel put together. Both on sale, both this week — and you don't have to choose.
Code PRIME25 gets you 25% off at Shopbop, and Prime Day deals run through June 26.
What's on your list this year? Hit reply or leave a comment — I always end up adding something a reader talked me into.
And if you want my finds, sales, and favorite pieces delivered before they sell out, join my newsletter — I share things there I don't post anywhere else.
This post may contain affiliate links, which means I may earn a small commission at no extra cost to you. I only recommend products I personally use and love. Prices and discounts are accurate as of publishing and may change.
